Select Health won two bronze Telly Awards in the regional TV categories of insurance and use of animation for its 30-second “First Choice has my doctor!” commercial. Front row (L-R): Jill Lemay, culturally and linguistically appropriate services coordinator; Laura Blanchard, senior writer; Mike Saia, media relations specialist. Back row (L-R): Patricia Crimminger, director of communications; Reid Strauss, senior graphic designer.
Select Health Takes Home Two Bronze Telly Awards
“First Choice has my doctor!” TV commercial recognized in international competition
CHARLESTON, S.C. – The 34th annual Telly Awards has named Select Health of South Carolina a bronze winner in the regional TV categories of insurance and use of animation for its 30-second “First Choice has my doctor!” commercial. Select Health is the state’s oldest and largest Medicaid managed care organization, providing expanded benefits and services to more than 259,000 First Choice health plan members enrolled in all 46 counties. Select Health is part of AmeriHealth Caritas Family of Companies. AmeriHealth Caritas is a majority-owned subsidiary of Independence Blue Cross; Blue Cross Blue Shield of Michigan holds a minority interest.
“I congratulate our associates and business partners who contributed their time and talents to this award-winning commercial,” said Cindy Helling, executive director at Select Health. “Our campaign generated a tremendous response from our members and the South Carolina community we serve.”
The “First Choice has my doctor!” campaign was designed to highlight Select Health’s extensive and diverse provider network consisting of more than 8,000 providers across the state. It also aimed to promote the benefits of regular visits with a primary care physician and an active lifestyle. The commercial reached viewers across S.C. from September through December 2012.
The Telly Awards honors the finest film & video productions, groundbreaking online video content, and outstanding local, regional, & cable TV commercials and programs. Learn more about the 34th annual Telly Awards at www.tellyawards.com. The “First Choice has my doctor!” commercial can be seen at http://www.selecthealthofsc.com/firstchoice/member/eng/commercials/index.aspx. For more information about Select Health of South Carolina, visit www.selecthealthofsc.com.
Select Health of South Carolina Mission:
To help people get care, stay well and build healthy communities.
ABOUT SELECT HEALTH
Incorporated in 1995, Select Health was licensed as a Health Maintenance Organization by the South Carolina Department of Insurance in 1996. Later that year, the company contracted with the Department of Health and Human Services to offer First Choice, the state’s first and largest Medicaid health plan that currently serves more than 259,000 members in all 46 counties.
Select Health is dedicated to providing access to high quality health care. In 2011 and 2012, Select Health received the National Committee of Quality Assurance’s (NCQA) Excellent Accreditation, and the company also holds NCQA’s Multicultural Health Care Distinction. First Choice by Select Health is the highest nationally ranked (#42) South Carolina Medicaid health plan, according to NCQA's Medicaid Health Insurance Plan Rankings 2012-2013. (Note: The South Carolina Department of Health and Human Services (SCDHHS) uses other criteria for evaluating and ranking the performance of health plans serving Medicaid beneficiaries. To view these results, please visit www.scdhhs.gov/reports-statistics).
Select Health is a wholly-owned member of AmeriHealth Caritas, one of the nation's leaders in health care solutions for the underserved, which serves nearly 5 million members nationwide.