LEGO Summer Brickation this summer at Broadway at the Beach (Update: Review and giveaway)

Flickr User: patrick h. lauke

Update 6/11/12:  The review is in and it looks good.

I visited the exhibit and am dishing.  It's all you'd expect - full of cool creations and interactive experiences, but get this.  There's no store!  That's right.  It's a totally free exhibit minus the merchandising opportunity, allowing parents to skip the "I said no!" and crying kid parts. 

You can check out the full review and enter to win a LEGO prize pack on here.  ~ Melissa

First report:  Broadway at the Beach is adding some more awesome for the summer with LEGO® Summer Brickation, which runs from June 6 to July 17, 2012.

The LEGO Summer Brickation will showcase the best of what the LEGO group has to offer. It will enable children and adults to benefit from a fun, hands-on experience of building and creating LEGO bricks and products. Different activity areas will be featured, providing families enjoyment in everything from building, games and challenges, to photo opportunities with life size LEGO models.

Activity areas will include DUPLO® Boat, Build Tables, Creation Station, Race Ramps and LEGO Challenge Zone. Other notable experiences offered will be a LEGO Myrtle Beach Mosaic, along with Life Size LEGO Models and a LEGO Cityscape.

"The LEGO brand is one of the more well known brands in the world offering children the opportunity to use their imaginations to create their own LEGO models while having fun and learning all at the same time, with the addition of LEGO Summer Brickation at Broadway at the Beach, we are able to provide our visitors with a fun and new way to experience the LEGO brand first-hand."

-O'Neil McCoy, general manager for Broadway at the Beach.

The LEGO Summer Brickation is only appearing in four markets across the United States. The location at Broadway at the Beach is the only one in the Carolinas. Other locations include Branson, Mo.; Lake Tahoe, Calif.; and Traverse City, Mich.

[Editor's note: How awesome is this!?]