Stephen and Anne Jensen
Maxwood Furniture Inc. is bringing its revolutionary kids furniture system Maxtrix to the Charleston market with the opening of its first ever retail showroom called Maxtrix Kids Rooms. Parent company Maxwood Furniture also has moved its headquarters into the space at 816 Johnnie Dodds Blvd. in Mount Pleasant, and a grand opening for the store is planned for later this summer.
The Maxtrix kid's furniture system is designed to grow up with your child. Made to last from solid hardwood, Maxtrix beds can easily be changed with simple conversion kits, so you can optimize the space, design and fun factor at every stage of your child’s development from toddler through tween to teen.
Maxtrix is the company’s flagship brand and the new showroom will showcase multiple ideas and solutions from toddler beds to loft and bunk beds plus matching furniture pieces like desks, chairs, dressers and bookshelves. The company’s other brands - Craft and Jackpot - also will be featured. Plus, the showroom will be used as an event space for designers, bloggers and retailers, and become the backdrop for content creation such as photo shoots for the company’s various websites and social media accounts.
Maxwood Furniture was founded in 2004 by Stephen Jensen, a Danish furniture professional who’d relocated to the United States. His wife, Anne, a former global marketing executive, joined the company as chief marketing officer in 2014 when the couple and their two children relocated to the Charleston area to further build their business.
After several requests from customers to develop a store concept for the best-selling Maxtrix brand, the couple decided to purchase and completely renovate a former Mount Pleasant restaurant space, converting it into a kid-friendly showroom where families can fully experience the Maxtrix line of products. The space also houses the company headquarters where all Maxwood products are designed and marketed.
The Maxtrix Kids Rooms concept store will serve as a blueprint retail concept that has already attracted several potential franchisees in other major metropolitan areas in both the United States and Canada.
About Maxwood Furniture
Maxwood Furniture, specializing in kids and youth furniture, offers four brands that cover a wide selection of styles and price points. Family owned and operated for more than 10 years, Maxwood specializes in quality solid hardwood furniture, with a strong focus on safety. Maxwood supplies independent retailers large and small all over the United States, Canada and internationally, and maintains two direct to consumer e-commerce sites. For more information, visit www.maxwoodfurniture.com.