Flickr user sado27
WSAV has an interesting report on the use of digital coupons for grocery shopping.
Kroger appears to be one shop that has a pretty turnkey system of integrating online coupons into the shopping experience. There also are any number of smart phone applications out there that offer online coupons for the grocery story.
According to the WSAV report more than 90 percent of shopper say they've downloaded coupons. That figure seems quite high to us. Take a look at the WSAV video below.